Course overview
A strong visual comes from an art direction system, not a wall of adjectives. This studio teaches a compact workflow for still images, image editing, and short video: brief the frame, control motion, review continuity, and preserve provenance.
What you will build
Your capstone is a three-asset campaign: a key image, a deliberate variation, and a short motion concept. You can work in ChatGPT Images, Gemini, Runway, or comparable tools; the course teaches decisions that travel across interfaces.
Inside the lab
- Translate a creative brief into subject, setting, composition, light, and constraints.
- Edit a chosen region instead of regenerating the entire image.
- For image-to-video, prompt the motion rather than redescribing the frame.
- Run continuity, legibility, rights, and representation checks.
- Keep Content Credentials and disclosure in the delivery conversation.
Best for: intermediate creators, marketers, and small teams. Tool access, output controls, and age restrictions vary.
Last reviewed September 2026. Current guidance is grounded in official OpenAI, Google, Runway, and C2PA resources.